In early 2023, we set ambitious goals to expand our reach, participate in more farmers’ markets, and educate people about the benefits of tea. As we look back at the results, it’s evident that the year was a resounding success. With over 2,500 satisfied customers and significant growth in farmers’ markets, Moody Teas not only achieved our objectives but also surpassed expectations. Let’s dive into the accomplishments, fun facts, and what’s next for Moody Teas in 2024.
Tea-rific Expansion
Picture the joy of 3,350 bags of leaves (almost 150 pounds!) and 2,150 cups of tea finding their way into the hands of over 2,500 delighted tea enthusiasts! Our little tea family grew even cozier, and we’re tipping our hats to the most dedicated tea lover who graced us with their presence a whopping 20 times. Plus, we processed a grand total of ONE refund this year (and it was for a discontinued blend), meaning each and every purchase made was thoroughly enjoyed. Each cup of Moody Tea was a delightful adventure, creating memories and connections that truly warmed our hearts.
Market Magic
The magic of Moody Teas reached new heights as we expanded from 2 to 7 farmers’ markets in 2023. Setting up shop in vibrant neighborhoods like Lincoln Square and Andersonville, we became part of the heartbeat of communities. The hustle and bustle of farmers’ markets became the perfect backdrop for sharing our passion for tea, introducing new blends, and creating a sense of togetherness that only a cup of tea can foster.
Knowledge is Steeped in Tea
Diving into the blogosphere, we embarked on an educational journey, sharing over 60 blog posts that spilled the tea on everything from debunking common myths to celebrating the role of tea in black history and women in the world of tea. Our blog became more than just words on a screen; it became a hub of tea wisdom, inviting readers to explore and learn alongside us.
Heartfelt Community Connection
At Moody Teas, community connection is at the heart of what we do. We extended the warmth of tea to 30 deserving customers through our accessibility discount, ensuring that our teas are accessible to all. Additionally, our buy-back program saw the participation of two fantastic individuals, minimizing our tea waste and creating a beautiful cycle of tea love.
What’s Brewing for 2024?
Short Answer? More Teas!
We’ve got several incredible blends coming up, including 3 brand spanking new blends THIS MONTH! The new year is a great time to focus on your health (new years resolutions, anyone?) and what better way than to destress, get the most out of your gym time, and focus on your mental health. So stay tuned for our newest releases (and the return of our Loving blends!) all before the end of the month!
Accessibility Awesomeness
Our commitment to accessibility is taking center stage in 2024. We’re on a mission to spread the joy of tea even further by exploring opportunities in the south and west sides. But we need your help! Is there a spot you’d love to see us pop up? Drop your suggestions in the comments below, and let’s make it happen together!
Community Love Overflow
Get ready for an overflow of community love! We’re turning our markets into donation hubs, giving you the chance to drop off unopened and unexpired goods to be donated to local organizations. But that’s not all—stay tuned for give-back events, where we’ll be serving hot tea to our unhoused friends, and introducing a pay-it-forward option. Your spare change can make a world of difference in sharing the joy of tea with someone in need.
Online Tea Party
Our online presence is set to blossom in 2024. We’re gearing up to provide an enriched virtual experience, making Moody Teas accessible to tea lovers nationwide. From a more user-friendly website to exploring partnerships that bring our teas to stores across the country, we’re on a mission to connect with tea enthusiasts far and wide.
Moody Events
Get ready for a year filled with Moody hosted events! From communitea sessions that bring people together to tantalizing tastings, engaging classes, and kicking off with a 420 party, our events calendar is bursting with flavor. Moody Teas events aren’t just about tea; they’re about creating memorable experiences and fostering a sense of community.
Store Shelves, Get Ready
Bringing our teas to your favorite stores has been a journey of its own. While there are steps, costs, and waiting involved, rest assured that we’re diligently working to get our leaves onto your preferred store shelves this year. The journey might have its twists and turns, but the destination is worth the wait, and we’re excited to share the joy of Moody Teas in more locations.
In a nutshell? As we embark on a new year, we invite you to join us in savoring delicious brews, fostering heartwarming connections, and creating unforgettable tea-infused moments. Here’s to a steeping good time in 2024 – may it be the most tea-rific year yet! ??