Tag: industry history

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on January 21, 2025January 24, 2025 by Nora

Tea Term Tuesday: Tea Grading

Hey there, tea lovers! Ever wondered what’s up with those mysterious tea grades like FTGFOP or BOP? Don’t worry—we’ve got you covered. Tea grading is all about sorting leaves by size, shape, and quality. Spoiler alert: it has nothing to do with flavor but can still tell you a lot about your brew. Back in the 19th century, British merchants came up with the Orange Pekoe (OP) grading system to keep things consistent as they shipped tea worldwide. Think of it as a quality control checklist for tea leaves. Today, grades like “Golden Flowery Orange Pekoe” (GFOP) or “Broken Orange Pekoe” (BOP) help tea enthusiasts decode what’s in their cup, whether it’s a smooth, whole-leaf luxury or a bold, quick-brewing powerhouse. So next time you see FTGFOP on a label, you’ll know it’s not just alphabet soup—it’s tea royalty. Cheers to steeping smarter!

on November 21, 2024November 21, 2024 by Nora

Moody Brands

Spilling the Tea: The Rise and Fall of Teavana, as Told by Moody Teas

Teavana once stood as a symbol of the booming specialty tea market, bringing loose-leaf blends and vibrant tea culture to malls across America. But behind the glitz of their iconic tins and exotic names lay a story of bold ambition, corporate missteps, and lessons for every tea enthusiast. In this edition of 'Spilling the Tea,' we delve into Teavana's meteoric rise and rapid fall—and how their story influenced us at Moody Teas to build something different, something lasting. From overpriced accessories to the infamous Passion Iced Tea switch-up, we’re spilling it all.