Spilling the Tea: The Rise and Fall of Teavana, as Told by Moody Teas
Teavana once stood as a symbol of the booming specialty tea market, bringing loose-leaf blends and vibrant tea culture to malls across America. But behind the glitz of their iconic tins and exotic names lay a story of bold ambition, corporate missteps, and lessons for every tea enthusiast. In this edition of 'Spilling the Tea,' we delve into Teavana's meteoric rise and rapid fall—and how their story influenced us at Moody Teas to build something different, something lasting. From overpriced accessories to the infamous Passion Iced Tea switch-up, we’re spilling it all.
